"Best-of-Intention" newsletters, recipes and
household tips may be dousing potential clients.
Forget Gimmicks: Buyers Want Numbers
The
Market Snapshot system sets you apart from
standard drip marketing and automated newsletters
which increasingly (and painfully) present prospects
with a flurry of recipes and friendly household
tips.
Market Snapshot stays on message and positions you
as the local market expert, by sending the up-to-the
minute MLS graphical Market Snapshots to address
demanding consumer queries:
What
is the supply of unsold homes in my
neighborhood?
How
fast are homes selling right now?
How do
actual selling prices compare to listing prices
in my area?
How do
I get more for the money in a changing market?
Market
Snapshot provides automated updates which will
exceed the expectations of the most inquisitive
clients and prospects. This marketing system that is
delivered automatically and branded by you, engages
consumers who continually seek to gauge whether
their local market is trending upwards or downwards
and to what extent.
Market Snapshot is the
first software to go beyond drip
marketing to get you before your
clients and customers AND have
them regard you as their
marketing information source.
In
our research we have found that
although 85% of consumers are going
online for real estate information, the
conversion rate of those inquiries
by agents has been reportedly
low...why?
In the world of instant
gratification, agents for a variety
of reasons have responded too late
and the consumer has moved on. To
compound the problem, the
information that has been provided
has not been up to the expectations
of consumers and they have moved on.
Agents who did follow up typically
used generic drip marketing or lost
interest due to a lack of
interaction or, got too busy with
more urgent matters and the consumer
moved on. Based on these examples,
this is why conversions have been
low!
The Market
Snapshot satisfies the agent and the
consumer! The instant gratification
factor is met and
the information provided is
automatically generated with
recurring, real time,
relevant MLS data in a medium that
is unique to anything being offered
today!Simply
put, the Market Snapshot
is just that based
on houses with the same number of
bedrooms and bathrooms in a given
zip code. Market
trend data is supplied for houses
that are currently listed, or have
sold in the last 7, 30 or 90 days
and charted in several different
ways:
Current inventory with
pictures, attributes and
property features are
branded to the agent
providing the Snapshot.
Direction of current
inventory asking prices and
days on market is graphed.
Sold properties show ask to
selling price, days on
market as well as details on
under, at and over asking
price for a true gauge on
market temperature
What it is not
The Market Snapshot is not a
substitute or alternative to new listing
alerts or a CMA. It is not intended to
be an apples to apples comparison report.
There may and likely will be homes with the
same number of bedrooms and bathrooms that
are vastly different in design, age and
condition. This works in favor of the agent
and should stimulate interaction; "based on
this Snapshot, how does my house compare?"
The goal is to segue to a physical
inspection of the consumer's house so that a
proper and thorough CMA can be provided.
Houses values are not to be "Kelly Blue
Booked", if it were that easy, there would
not be a need for professional home
sellers. The Market Snapshot bolsters the
agent as the 'local market expert.'
Features and Benefits of the Market
Snapshot:
Features
The Snapshot is recurring with no
effort
required by the agent,
completely automated.
Copies
of each Snapshot are
emailed to the agent.
Agents can view how many times the
consumer has viewed the report and
when.
Consumers can receive both Seller
Snapshots and a Buyer Snapshots if
desired.
The Snapshot is branded only
to the agent with several
calls to action
to the agent for interpretation.
While the Snapshot is static in
it's presentation(which
provides consistency),
the data is changing, keeping the
recipient engaged.
The
Snapshot is interactive, consumers
can toggle between comparables,
utilize the maps and set the
frequency of the report that best
fits their schedule.
The
Snapshot can be placed on multiple
web sites with all inquiries being
directed to the subscribing agent.
Benefits
The number
one source of business for agents is from
past clients and referrals. The next source
is the internet. The many benefits of the
Market Snapshot is that both sources will
appreciate the content because:
Rather than getting drip materials
for the sake of staying in touch, in
the case of past clients, the
Snapshot acts as a state of the
union report. Similar to stock
charts you get from a broker. The
Snapshot is not exclusive to only
internet leads however
and can be applied to any contact in
a 7i data base.
For internet
leads, the agent knows with
confidence, that all leads are
responded to immediately with
quality content, freeing them up to
work with actively engaged buyers
and sellers.
The
ability to add the widget to
multiple web sites, the agent can
broaden their online presence.
Use
samples of the Snapshot to build
your pipeline. Printed copies with
sign up sheet at open houses; "Would
you like to receive this report?
Sign up here..."
In
tandem with Top Producer Action
Plans and Community Reports, all
content sent is on message and
positions the agent as a market
expert through a focused and
complete marketing campaign.
Internet leads generated through
personal web sites should be
stronger in substance; there is no
risk of consumers not being aware
that an agent would follow up.
All
web site leads auto populate inside
Top Producer 7i, adding to the
agent's 'book of business'.
