The Market Snapshot provides
valuable and timely data which
addresses at-a-glance additional
questions that consumers may
have. This ability to trigger
additional questions and
concerns helps to shape a
valuable dialogue with the
sponsored agent and the
inquiring consumer. This
positions the agent as the
interpreter rather than the
simple provider of data which
helps facilitate the first
telephone contact.
Review each section of the
Market Snapshot below to
experience the real-time content
produced from the local MLS. Top
Marketer produces the Snapshot
so there is no effort on the
agent's behalf required to
continually create the report.
This is the type of information
that will help you to
persistently cultivate strong
relationships with your
consumers.
1.
Intro
- Personalized to the
consumer, this quick note
includes the date the report was
generated and lets the consumer
know the information comes from
the MLS.
2. Road/Aerial/Hybrid
-
The consumer can choose to
view the map as an
illustration featuring roads
or as a satellite picture.
There is even an option to
view a hybrid of both.
Back
3.
Listings Pop-Up Bubble
-
If the consumer selects one
of the properties either by
selecting it from the list
or selecting it on the map,
a bubble appears with more
details of the property. The
listing details contain most
of the general information
on the property as stored
with the MLS such as the
property features and a
picture, if available.
Back
4.
Map
-
The map
displays up to 10 of the
active or sold comparable
properties in the area of
the consumer's interested
home and can be zoomed or
panned as desired. The
consumer can select any
listing to obtain further
property information.
Back
5.
List of Properties -
Below the map is a list of
the properties giving basic
information about the
property. The consumer can
select any listing to obtain
further property
information.
Back
6.
Summaries
-
Each page
has its own summary. The
Prices page summarizes the
number of comparable
properties for sale and sold
in the area, as well as the
average listing and sold
price. The Selling Times
page summarizes the number
of comparable properties for
sale and sold in the area,
as well as the average
number of days on market for
the sold and the currently
listed properties.
Back
7.
Interpretation
-
At
the bottom of the page are
two more places where the
consumer can contact the
agent if more information is
wanted or needed.
Back
8.
Agent's Branding
-
The agent branded portion
includes the agent's
picture, logo and contact
information. If available,
links are also provided to
send the agent email as well
as visit the agent's
website.
Back
9. Next update
-
This
section tells the consumer
when he or she can expect
the next update. The
consumer can change the
frequency by editing the
settings.
Back
10.
About This Report
-
Link pops up a window
containing answers to
frequently asked questions
about the Market Snapshot
such as where does the data
come from and how to
interpret all the maps,
graphs and data. There also
is a glossary to help
explain any terms in the
Market Snapshot.
Back
11.
Price Graph
-
The first
graph compares asking
(listing) prices and sold
prices and highlights the
high, low and average
listing prices for
comparable properties in the
area. The graphs also
include additional
information such as dates
sold and listed.
Back
12.
Prices Table
-
The
tables summarize the data
used for the graphs. The
first table compares the
recently sold homes with the
currently active homes for
high, low, average and
median prices, as well as
the number of homes sold and
the number still on the
market.
Back
13.
Price Chart
-
The
second graph also compares
asking (listing) prices and
sold prices for all the
comparable properties in the
area. The green bars show
the average asking price for
a property that sold in that
time period while the red
shows the average sold
price.
Back
14.
Prices Table
-
The
tables summarize the data
used for the graphs. The
second table shows the
number of sold homes that
sold above, below or at the
listing price. Properties
consistently selling at
above the asking price show
a seller's market, while
below the asking price show
a buyer's market.
Back
15.
Selling Times Graphs
-
The first graph compares the
time on Market for active
(listing) and sold
comparable properties. The
green line is the average
and can show whether the
trend is for longer or
shorter times on market. The
blue lines are the high and
low days on market. The red
dots are when properties
sold and how long it took to
sell them. If a sold
property is selected on the
map, a pin will show on the
graph to show when it sold
and how long it took to
sell.
Back
16.
Selling Times Table
-
The tables describe the data
in the graphs in more
general terms. The first
table compares the recently
sold properties with those
still active; it compares
the average days on market,
the number of properties,
the shortest and longest
days on market and when the
last sale occurred and the
last new listing came on
market.
Back
17. Selling Times Charts
- The second selling times
chart shows the number of
home for sale, sold or newly
listed for the time period
shown. The green bars are
all the homes for sale at
that time, the blue bars are
the new listings and the red
bars are for sold
properties. If a sold
property is selected on the
map, a pin will show on the
graph to show when it sold.
Back
18.
Selling Times Table
-
The second table shows the
recent activity in the area.
It compares the number of
sales and new listings in
the area with the average
number of homes for sale. If
the number of sales is
greater than the number of
new listings, it may be a
seller's market. If it is
less, then a buyer's market. Back
