|
Table Of Contents
LetterWriter Platinum
Why Choose Me as
Your Agent?
Platinum Service
Solutions (PSS)
.
. 24 letters
Changing Market
Guidance (CMG)
12 letters
TEAM Letters
Benefits of Using My Real
Estate Team (TLB)
12 letters
Unique Qualities
of My Real Estate Team (TLQ)
...
. 12 letters
Ten Year Follow-Up
Ten Year Follow-Up (TYF)
.....
60 letters
Prospecting &
Lead Follow-Up
Follow-Up on Buyer Inquiry
(FBI)
...
... 6 letters
Follow-Up on
Vacation/Investment Inquiry (FVI)
.
6 letters
Prospecting for
Buyers & Sellers (PBS)
12 letters
Just Sold Messages
(JSM)
6 letters
Unique Markets
Understanding Foreclosure
Letters (UFL)
. 12 letters
Boomers: New
Lifestyle (BNL)
12 letters
Seniors: New
Lifestyle (SNL)
.
12 letters
Recreation
Vacation Investment (RVI)
... 12 letters
Realtor-to-Realtor
Referral (RRR)
.. 6 letters
Designation Promotion
ePro: Designation Promotion (ePRO)
...
.
12 letters
CRS: Designation
Promotion (CRS)
.
..
12 letters
Legendary Letters
Client Testimonial
Letters (CTL)
.... 6 letters
Thirty-Three
Touches (TTT)
.. 33
letters
Back to LetterWriter Main
Menu
|
Buy 2, Get 1 Free
Get All 6 - LetterWriter Series & CD Set - for $697.00
Does not include
LetterWriter
for Managers
|
LetterWriter Platinum
Overview of the Action Plans
Why Choose Me as
Your Agent
Platinum Service Solutions
(PSS)
24 letters
The first action plan to evolve was the Platinum
Service program. The goal of these letters is to
explain the promise and delivery of a higher level of
service and results than expected. A careful promise is
made, not a boastful one. The key point is that the
writer guarantees that they will deliver the highest
level of service and satisfaction. That is the basis of
customer referrals and repeat business, isnt it?
Instead of making reference to total service, or
guaranteed service, or certified service, we
repeatedly use the term Platinum Service. The concept
is to allow branding of whatever your service is as the
highest level. You deliver results above the level of
silver or gold. You deliver Platinum Service and
Solutions. If you are keen to stay connected with those
who buy or sell real estate and may repeat in four years
or less, this program is excellent. If you are in a
market where most clients stay seven years or more, you
may wish to adjust the frequency, or use the Ten Year
Follow-Up Program (TYF).
Suggested frequency: Every 60 days, 6 times per
year, for four years.
Changing Market Guidance
(CMG)
12 letters
When to sell and when to buy are important questions.
So a program to inform about Challenging Real Estate
Market is of great usefulness. You will communicate
your awareness and concern, and invite the reader to
call upon you for specific advice. This campaign is
ideal for those who may not be ready yet to do
business but are likely to buy, sell, or do something in
then next twelve months.
Suggested frequency: Every 30 days, 12 times per
year, for one year.
Back to Table of Contents
TEAM Letters
Benefits of Using My Real Estate Team
(TLB)
...12 letters
Teams want to relay their value proposition. A team
could be a lead agent and an assistant, two partnering
agents or a team could be a Mega-Agent and one to twenty
buyer specialists, listing specialists, transaction
coordinators, and customer service specialists. If you
are a solo agent, now is the time to look to your
transaction partners and allies in order to create the
services of a team. In general, the concept behind
teams is that real estate is complex, and transactions
require a great deal of attention and follow-up. So, in
order to serve better, you as an agent have invested in
creating more service and results by way of your team.
Tell the benefits of using your real estate team with
this series.
Suggested frequency: Every 30 days, 12 times per
year, for one year. Apply next team letter campaign (TLQ)
to continue.
Unique Qualities of My Real Estate Team
(TLQ)
12 letters
More and more, effective teams are raising the bar
above the average agent by asking an important question:
Why hire a solo agent when you can hire a rainmaker
with a support team for the same money and greater
confidence? Explaining the value of your team can be
eased with the Unique Qualities of My Real Estate Team
and the Benefits of Using My Real Estate Team. Note
that we repeated used the term my real estate team as
it can be easily replaced, or search and replaced with
the name of your own real estate team.
Suggested frequency: Every 60 days, 6 times per
year, for two years. Apply previous team letter campaign
(TLB) to continue, if not used previously.
Back to Table of Contents
Ten Year Follow-Up
Ten Year Follow-Up
(TYF)
60 letters
Every agent will profit by using a Ten Year Follow-Up
program. The objective is to be in touch with anyone
who might have a referral, or want to buy another
property, or might be ready to sell. Why abandon your
satisfied customers and clients by ignoring them, over
the long-term? Past customers, repeat business, and
referrals are not yours to gain. They are yours to
lose. They are yours by virtue of your good work.
However, being good is not good enough. You must have
your message there, in front of the customer or client,
at timely points in their life. When they think of
investing in a larger home, or another piece of real
estate, or have an important real estate question that
may lead to a future transaction, they should see you as
their agent of choice.
Suggested frequency:
Every 60 days, 6 times per year, for ten years.
Back to Table of Contents
Prospecting &
Lead Follow-Up
Follow-Up on Buyer Inquiry
(FBI)
6 letters
When you get a call, an email, or meet someone who
expresses interest in buying a home, be sure to capture
his or her contact information. Then apply this program
to connect and start a dialogue about what you can do to
benefit or serve them. This is a short campaign,
designed to prompt a call or further inquiry.
Suggested frequency: Every 10 days, 3 times per
month, for two months.
Follow-Up on Vacation/Investment Inquiry
(FVI)
6 letters
Your marketing, advertising and website help you connect
with prospects for Vacation and Investment property.
You have inquiries from the Internet, telephone, and
face-to-face. So, how do you follow-up? Use the
messages in this program. Youll be prepared to
communicate with the informed consumer. Our vacation
home specialists in Hilton Head, Naples, Asheville, Park
City, and Hawaii have been asking for these programs for
quite some time. Here they are! The vast array of
options of oceanfront, golf, ski, mountain, and other
settings makes this program very powerful. If you wish
to narrow the mentions to your main focus, feel free to
edit.
Suggested frequency:
Every 30 days, six messages in six months.
Prospecting for Buyers and Sellers
(PBS)
12 letters
Every agent wants more prospects. Prospecting for
Buyers and Sellers does just that. They help fill
your prospect pipeline and create an inventory of
prospects. Buyers, sellers, investors, and those with
real estate questions are invited to email, call, or
reach out to you. These invitations are personal and
repeated. The goal is to tell a little bit about you
and your commitment while relaying information of
interest to clients and customers.
This campaign will help you to connect with anyone who
owns a home or wants to own a home in order to be their
agent of choice or the referred agent on an upcoming
transaction.
Suggested frequency: Every 30 days, 1 per month, for
one year.
Just Sold Messages
(JSM)
6 letters
One sold sign can help you create another. Tell the
marketplace about your recent success in marketing by
reporting the "just sold" property and details near your
signature line. Now the marketplace can hear about your
results and pass your name along to friends, neighbors
or relatives who may need to contact you. Program may be
repeated as "sold" information changes.
Suggested frequency: Every two months, for one year.
Or, select and send with any sold news, anytime.
Back to Table of Contents
Unique Markets
Understanding Foreclosure Letters
(UFL)
12 letters
Foreclosure means different things to different
parties. To some it is a fear of losing their home due
to economic challenges. To others, it is a perception
of opportunity to invest and profit. To others,
foreclosure is an unknown. Educate and inform your
audience about foreclosure from all points of view in
this informative series.
Suggested frequency:
Every 15 days, twelve messages in six months.
Boomers New Lifestyle
(BNL)
12
letters
Two distinct groups of boomers are ready to buy more
real estate. One has already seen their kids graduate
from college and are looking at new freedoms because of
their financial circumstances, knowledge, and bias
towards leisure. The other group is still tending to
their kids and getting them into and out of college.
They are still a few years away from a second residence,
but are starting to look. Reach the boomers with this
awareness campaign to show that planning ahead is a good
thing and that you are the best resource.
Suggested frequency: Every other month, twelve
messages in two years.
Senior New Lifestyle
(SNL)
12 letters
Older boomers may soon be seniors. Both groups are
focused on doing the right things for their immediate
future, and five or ten years down the road. In a word,
they care about lifestyle. They may be seeking a larger
home, a smaller home, a vacation home, or to exit the
ownership of real estate. So you will likely find
yourself immersed in boomers or seniors, and may choose
to direct your message to them, in order to be perceived
as aware, and ready to serve their needs.
The seniors have the time and the money to buy more real
estate, travel, or invest. Longer life expectancy and a
long-term bull run in the real estate market and the
stock market have created wealth and opportunity for
seniors. Help them to maximize these special years by
connecting with a message of value.
Suggested frequency:
Every other month, twelve letters in two years.
Recreation, Vacation, Investment follow up after sale
(RVI)
12 letters
When you help individuals, families, boomers, or seniors
to buy a special property such as recreation, vacation
or investment property you want to follow-up in a
different way. Often the buyers will be part-time
residents, and will receive your messages at the
permanent home address, in the off-season. You want to
extend your courtesy, remind clients and customers of
your value, and add the unique touch that complements
their purchase of this special lifestyle property. This
section will help you connect for improved follow-up and
referrals during the critical first 3 years in the
investment.
Suggested frequency:
Every three months, twelve letters in three years.
Realtor to Realtor Referrals
(RRR)
6 letters
When you receive a referral you take action. You see
opportunity and want to make it happen. Another way to
profit is to follow-up with any agents or REALTORSฎ who
are likely to have a referral for you. Tell them how
you work, ask them for referrals, and create a
relationship of trust and confidence that can bring more
referrals. Use this campaign to follow-up with any
particular agent you meet at a conference, trade show,
or networking event.
Suggested frequency: Every two months, six letters
in one year.
Back to Table of Contents
Designation Promotion
ePro: Designation Promotion
(e-Pro)
12 letters
If you are a REALTORฎ you will want to include that
designation in your signature. If you have furthered
your education and shown your dedication to your career
and to service to your customers and clients by earning
an advanced designation such as e-Pro, now is the time
to promote your designation. Your commitment to
learning technology and using it for the benefit of your
customers and clients is a compelling story. Tell your
story and enumerate the benefits of doing business with
you by using this customized campaign.
Suggested frequency:
Every month, twelve letters in one year.
CRS: Designation Promotion
(CRS)
12 letters
As a real estate professional you understand the power
of education and networking. If you have earned the CRS
designation you will want to inform your customers and
clients of this distinction. Relate the benefits of
your education and association with other Certified
Residential Specialists and you will create more
perceived value in your business.
Suggested frequency: Every month, twelve letters in
one year.
Back to Table of Contents
Legendary Letters
Client Testimonial Letters
(CTL)
6 letters
When you get a nice note, or a testimonial from a
customer it makes you feel good, doesnt it? You may
choose to ask your customers and clients to send you a
comment on what you did well, or what you could do
better in your next transaction. Youll get more notes!
A clients comment by phone, in a note, or in an email
reminds you that what you do really matters. In the
testimonial letters you will find a series of letters
that make it easy to insert your own testimonials
instead of the quoted comments. Your satisfied clients
will help sell you to new customers and clients
through this campaign.
Suggested frequency: Every four months, six letters
in two years.
Thirty-Three Touches
(TTT)
33
letters
If you want to leverage your experience and contacts and
build a solid business, then you need to reach out and
touch someone. A touch may be a letter, email,
postcard, phone call, or an in-person visit. Creating a
pre-determined campaign of thirty-three touches a year
is often touted as ideal. Use this program for a year
of content without any changes or modify your action
plan to include a mix of touches and make these letters
a part of a multi-year campaign.
The key to making repeated contacts over time is the
notion of scheduling your touches in advance. We give
you an automatic option by providing all 33 touches for
you. Use them as they are, or change the schedule to
include your other touches.
If you prefer an automatic solution, use the 33 touches
as they are, and then choose Platinum Service, Ten Year
Follow-Up, or another program of your choice to be in
touch for an additional term.
Suggested frequency: See above. As many as
thirty-three letters in one year.
Back to Table of Contents
Back to LetterWriter Main
Menu
|
